During the Dragon Boat Festival, the marketing department and R&D department of ADAYO Lighting learned about how to marketing and managing the big projects of LED lighting customers under the leadership of General Manager Fran. We discussed the next development situation of Led down light and customers under the epidemic 2021. Mainly the development and management of big projects for customers and Summarized 5 stages of customer relationship development. In-depth summary and discussion on the level of participation of the business team and R&D team at each stage and required skills
The first stage is the gestation stage
At this stage, customers learn about the company's situation through the reception staff, such as whether you are a LED lighting trade or a manufacturer, Which LED lighting you produced , how about the LED down lights,LED spotlights, LED smart lighting products order place and the cooperation methods, basically business managers and documentary liaisons direct communication and uses less business services. Place the company's basic standard products.
The second stage is the initial stage.
At this stage, customers may want to get more product information, such as the functions and value-added extensions other than standard LED lamps. solve the problems that they encounter in the market from the end consumers. At that time customers usually have some professional problems, and the sales men needs to participate in them to solve some simple lamp parameter performance problems;
The third stage is the Mid- stage.
Through the second stage of contact, customers in this stage gradually good know about the company and the sales men can help them solve more problems, and hope to build mutual trust and cooperate with more and more LED lighting products. At the same time hope ADAYO lighting give more support in payment and other aspects; this aspect needs to involve marketing department, R&D department, finance and other departments to solve more LED lighting product problems, just like payment problems, etc., business as the main communication bridge, connecting customers Contact and coordination of individual departments ;
The fourth stage is the high-stage.
At this stage, the customers' needs may not only be the needs of individual LED lighting products, but also need to rely on the company's strength to establish more in-depth cooperation, such as the development of new products and cooperation on new projects. this stage requires more R&D to participate in, provide solutions for new products, and promote the landing of new projects;
The fifth stage is the strategic stage.
At this stage, customers determine that ADAYO lighting is their trusted partner, who can share market development, project planning, and work together to develop the market. Based on the customer’s front-end product feedback and customer’s future plans, we can provide the feasibility plan of LED lamps, product R&D investment and life cycle of the project, the cooperation plan defined by the two parties and the investment of capital, information and technology.
As a manufacturer of LED lamps, ADAYO lighting is committed to becoming the R&D department and manufacturing department of customers in the production and research and development of LED down lights, LED smart lighting, providing high-quality products and services, and creating value for customers. Through this study, we have learned how many resources need to be invested in each stage of cooperation, how to growth with customers, and move to the strategic cooperation stage with customers as fast as possible
Website: https://www.adayoled.com
HUIZHOU FORYOU OPTOELECTRONICS TECHNOLOGY CO., LTD
Add: Foryou Industrial Park Area B -- Plant NO.6 No.1North Shangxia Road,Dongjiang High-tech Industry Park, Huizhou City,Guangdong Province
Tel: 0086-752-5300601
Fax: 0086-752-5300099
E-mail: [email protected]
