Lighting is a very important role in shopping malls, which can improve the effect of merchandise display and create a pleasant and comfortable shopping environment by creating a store atmosphere.
With the help of lighting, the goods will become more attractive, but also will play a leading role for customers. In other words, the purpose of LED lighting in the mall can be divided into two aspects, one is for the goods, and the other is for the customers.
For goods, LED lighting can enhance the color and texture of goods. After the light irradiation, such as warm spot light irradiation on the warm tone of the goods, can enhance the color effect of the goods, through the glassware blood or lustrous items reflect the light more added to the exquisite and noble goods. LED lighting emphasizes the characteristics of the merchandise, and the carefully designed projected light beam separates the merchandise from the background, thus creating a sense of space. In addition, the color and light is expressive, it can create a special atmosphere, so that the connotation of the goods can be interpreted, to achieve the ultimate purpose of the display.
For customers, LED attracts customers' attention. When the merchandise cannot stand out from its surroundings, light can play its part. For example, using the contrast of brightness and hue can make customers' attention focus on the characteristic goods, thus achieving the role of visual guidance.
LED lighting can improve the affinity of the goods, through the color and light irradiation, the goods will produce a soft, warm feeling, so that customers get a sense of psychological pleasure, and then the goods have a good feeling, so as to produce the desire to buy.
In the principles of shopping mall lighting design, to highlight the visual effect of goods, lies in the simple and effective means of lighting and in the choice of lighting equipment should take into account the lighting effect and the principle of energy saving. The following aspects should be noted when designing LED lighting.
Lighting design should give full consideration to customers, strong lighting tends to make the eyes tired, should try to avoid the use. Lighting intensity reflects the taste of the store, i.e. the more advanced the mall the softer the light is. High-intensity lighting is not the same as effective lighting, therefore, the design should be based on the visual needs of the merchandise display.
Therefore, clever lighting design can enhance the value of products, strengthen the customer's willingness to buy, so that the visual marketing effect to achieve the best state.
