The Western Christmas holidays is coming, I believe you have been informed from various information sources that this year's Christmas holiday is perhaps the most dismal year for European and American customers.
The reason is simple: suppliers in Europe, the US, South Asia and Southeast Asia are unable to start work normally due to the epidemic, the global supply chain is highly concentrated in mainland China and the imbalance between supply and demand has led to a tenfold increase in shipping costs. As a result, major ports in Europe and the US were jammed and customs clearance times were delayed to four to eight weeks.
In previous years, according to the experience of foreign trade people, by the end of September, most of the products sold for Christmas should be in the central warehouses of European and American retailers for distribution in shops around the world. And now it is late November, a large number of orders are still squeezed at sea, and even the fully loaded Chinese factories are still unable to deliver on time. Can customers still buy for Christmas, as in previous years?
Oh yes, a German customer has informed us that this year a normal Christmas ball will retail for €4.99 in German supermarkets, whereas previously you could buy three for the same price with a corresponding discount.
This makes it difficult for them to bear the overall price increase while their wallets are shrinking. The Christmas holidays may not be as enjoyable as in previous years, except for holidays and family gatherings to enjoy the shopping season.
The cost to US toymaker Ty of using dedicated air freight to charter weekly flights from China to source plush toys, bypassing port congestion, is in the region of US$2 million per flight. These costs are then spread and passed on to the unit price of the product. Does the thought of this make the whole thing worse?
At this juncture, if there is a thoughtful little partner, gave them a small gift, very stunning, high quality, the gift will not be particularly expensive to make their hearts pressure, but also different not to fall into the cliché, they will think what?
They'll think you're thinking of them, they'll think you're thoughtful, they'll think you're focused on their personal relationship, they'll think you're not just watching their orders ......
Once the impression is good, the personal friendship is established and maintained, the normal communication will be difficult?
Many friends may say, I also give gifts to customers ah, I often send tea, send Chinese style ink and ink stone these, we will also specialize in customizing business gifts with company logo, very in place, right?
If you think so, you are very wrong.
Suppose you have a client, a company in Vietnam that makes pesticides, and today the director of this company sends you a piece of clothing with their company logo printed on it, a certain pesticide, would you wear it out? Not afraid of being taken for work clothes?
And if he didn't give you clothes, but a USB stick or something that said so-and-so fertilizer on it, would you be happy to use it? Or would you think, "Are you looking down on me? Do you think I can't even afford a USB stick?
Plus tea, perhaps most people think that tea represents Chinese culture and that giving tea to clients is a very real thing.
Sorry, you are wrong again.
This is because in this world, apart from Japan, Korea and other East Asian countries in the Chinese cultural circle, there is no tea culture in a large number of European and American countries, African countries, Australia and New Zealand and the vast Latin American countries.
They also drink tea, but more for the sake of eating and drinking, they use tea pods or tea bags, which is what we call "bag tea", and they do not drink leaf tea, that is, real tea. When European Americans drink tea, they often put the tea bag into a cup, brew hot water, and then use a spoon to scoop up the bag and throw it away.
Even if they want to drink leaf tea, they use special teapots and filters because Westerners don't know how to spit out the tea leaves that they drink into their mouths.
So if you give tea, it's a waste of a cow. The premium tea you buy for thousands of dollars is similar to a $1 Lipton in someone else's eyes, and they may not think it's as good as a Lipton.
And there is another important variable here, and that is your counterpart. Whenever I met up with an old customer at the Canton Fair, he always had a headache about what to do with the tea. He would say to me, "Come and take the tea away from my room, there are so many suppliers sending me tea, I don't know what to do with it and I can't take it back to my country. You can either take it or leave it in the room.
See, your heart has turned into something that others discard like a piece of junk.
Seeing this, some people might say, "Well, is it okay if I give something Chinese? That's always okay, right? I won't send tea.
Hey, you still haven't learned to think differently. Let me give you another example.
For example, if you go to India today for half a month, will you dig around to find Indian food to eat every day? Or would you look for Chinese restaurants to satisfy our Chinese stomachs?
If your Indian client receives you with great enthusiasm and takes you to all kinds of Indian restaurants every day, except paste, paste of different consistency, paste of different curry flavours, can you eat it? Don't you get tired of putting on a smile and saying thank you to the client when you are not used to it?
The client's thinking is that it's a rare visit to India and I must give you an authentic Indian experience that will make your trip memorable and worthwhile. Memorable it is, but it's not a very pleasant experience, is it? Perhaps a bowl of noodles would be more to your liking at this time.
So it's the same with customers. People don't have the same culture as you, and just because you like something, doesn't mean others do. You think Chinese style is great, yes, and it's nice to give people a change of pace once in a while, but using that as a starting point for a gift for a long time will only lead to aesthetic fatigue.
It doesn't matter what you like, what matters is that the customer likes it. That's why a packet of ordinary coffee beans may make a customer happier than a high-grade tea; a set of fine porcelain may make a customer more satisfied than the Four Treasures.
Still don't know what to give? Can't think of anything?
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HUIZHOU FORYOU OPTOELECTRONICS TECHNOLOGY CO., LTD
Add: Foryou Industrial Park Area B -- Plant NO.6 No.1North Shangxia Road,Dongjiang High-tech Industry Park, Huizhou City,Guangdong Province
Tel: 0086-752-5300601
Fax: 0086-752-5300099
Email: [email protected]
