Whenever we store, we will find a small problem that why certain areas, or the location of a particular piece of merchandise is particularly bright? While we're thinking about this, we've gotten caught up in the appeal of accent lighting - merchandise that stands out and draws attention.
If the basic lighting is a piece of fabric, then the accent lighting is the essential cut and accessories. The texture of the fabric is important, but without the perfect match of cut and accessories, then the design effect of this piece of fabric is bound to be greatly reduced.
Similarly, if you want high style and eye-catching merchandise, then you must understand accent lighting.
What is accent lighting?
Accent lighting is to highlight the goods by focusing on the projected light, so that the goods in the space more prominent and eye-catching. In order to better express the visual effect, accent lighting needs to pay attention to two aspects: projection angle and illumination ratio.
Projection angle
The angle of projection plays a crucial or even decisive role in the light and shadow effect. We can see the different light and shadow effects produced as a result by the different control angles of the following statues. The statue should not only highlight the outline and image of the sculpture itself, but also reflect its three-dimensional sense. The three-dimensional sense is presented through the contrast of light and dark, so the angle of projection is very important.
Illumination ratio
The illumination ratio is to make the illuminated object stand out from the surrounding environment by choosing a suitable light throwing direction and pulling away the illumination ratio. In many film and television productions, we will see the contrast between light and dark in order to make the picture more dramatic, to show certain specific emotions, the picture will be widened. For example, low key high contrast lighting.
The following 2 scenes, in order to create a disturbing, tense atmosphere, the dark areas of the picture accounted for a large part, while the light part of the proportion of small. This is low key high contrast lighting. High contrast light ratio, high contrast lighting light ratio is often as high as 8:1.
In our daily life, especially in stores, the role of accent lighting cannot be ignored. The following are 3 common examples.
1. Fruit store
Fruit stores are colorful stores, and in order to show the bright color of the fruit, they need to use a good color rendering light source and accent lighting to show the way.
The left picture uses accent lighting to highlight the color of the fruit, especially in the promotion area to highlight the goods. The right picture uniformly uses basic lighting, but causes a flat spot on the fruit, no color, affecting the texture and does not stand out.
2. Restaurant
The restaurant needs to use accent lighting to create a high style, romantic and private atmosphere, using the light and darkness of the space to create layers of space.
The left picture uses key lighting to create a sense of privacy with a bright desktop and dark surroundings, while showing a sense of lighting levels. The right picture lighting only basic lighting, light environment is relatively single, not highlight the role of table location and guide customers.
3. Clothing store
The lighting of the clothing store needs a balance of basic lighting and accent lighting. And wall cabinets or display areas need accent lighting to emphasize, highlight merchandise, and serve as a draw. Metal stand light with dimmable spotlight bulbs will be a god choice.
The picture on the left mainly uses rail spotlights to illuminate the display shelves and display area, making the color of the clothes more outstanding. The clothes on the right, under the uniform illumination, are relatively bland and not outstanding.
From the above three examples of comparative effects, we can see that in our daily lives, especially in the store lighting, the utilization of accent lighting is very high, and is still the most widely used class of lighting techniques. Lighting specific objects to enhance their image and make them the focus of attention, with the aim of contrasting the shape, structure, organization and color of the merchandise with its environment, enhancing product attention, creating variations in brightness and shadows or dramatic effects to achieve the best sales.
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